Hulu

"IN A very short time, Hulu has rocketed from nothing to being one of the top video destinations on the Internet. We've all heard the years of trade-show claptrap about television-Web "convergence," but Hulu has come as close as possible to turning your computer into a TV without actually sending a tech to monkey around with the hardware and wiring.

Maybe more important, it's also shaping up as a key proving ground in the ongoing philosophical debate about what people want from Web-based entertainment.

How do you Hulu? You don't have to pay anything, download a special player or even register your name or e-mail address. The site, which went up in mid-March, is free; in exchange for watching relatively brief ads, you get access to complete high-resolution episodes of top TV series such as "24" and "30 Rock," as well as impressively cataloged clips from "Saturday Night Live" and other shows. (The movie roster is somewhat less formidable, unless you consider "The Payaso Comedy Slam" or "Snake Eater" the apex of cinematic art.)"

Jericho: No Regrets ?

"With audiences increasingly distracted by other entertainment mediums, what network wouldn't be tempted to give a second chance to a show that sparked so much enthusiasm with a story that kept getting more interesting? After all, viewers never get this riled up about "Cold Case.

No matter what happens with 'Jericho,' there will be no regrets here," one CBS insider says. "We listened to our audience, and the producers delivered seven terrific episodes at a time we needed original programming during the writers strike."

Fans, however, have a very different take on the "Jericho" saga. Despite CBS risking a pickup, many blame the current "Jericho" woes on the network's lack of support."

RubberPoultry Revisited

Experience the passion again through RubberPoultry's videos.

Have It Your Way

"The digital out-of-home marketplace has seen rapid growth this year, from the formation of the Out-Of-Home Video Advertising Bureau in January to key players tripling their spending in a span of months. Double-digit growth means it's time for organized metrics -- no easy feat for a market that includes everything from elevators to urinals.

PQ Media expects out-of-home-video spending to increase to $1.28 billion by the end of 2007 (up from $1.1 billion in 2006), with an additional $365 million for digital billboards and displays."



"Part of the reason for the increased proliferation of advertising is part Internet (with Facebook leading the charge) and part consumer behavior toward network television. The American Advertising Federation is currently running a smart poll that asks its readers if they use their DVRs to fast-forward commercials. So far, more than 85 percent say they do (and AAF SmartBrief readers are predominantly advertising people)."



"The writers strike has media buyers growing cautious about the efficacy of TV advertising in the weeks ahead and in the first quarter of 2008 -- and mulling strategies for possible reallocation of marketers' ad spending. The fourth quarter is an especially fraught time for marketers to not be able to count on TV as a reach vehicle, as many are pushing products for the holidays."



"United Hollywood, one of the best sites for strike coverage, has taken a page out of the
"Jericho" fans playbook (remember when they sent truckloads of nuts to CBS to protest the show's cancellation and it worked?) and decided to become creative in sending a message to the studios. With the Pencils2MediaMoguls campaign, for only one dollar you can send a box of pencils to a mogul as part of a petition to demand that the media moguls bargain in good faith and create a fair deal with the Writers Guild of America. You can even send the pencils in honor of your favorite TV show. ( I sent several boxes in honor of "House.")."

Jericho, Nielsen, and You- Part IV

Television today a form of information and entertainment that connects multiple platforms and reaches audiences at every possible level. Digital technologies are providing new and more targeted means to reach audiences, and consumers are using these systems and devices to decide for themselves when, where and how they watch television.

Nielsen Media Research has undertaken several major initiatives to modernize media measurement, including:

* Launching the Active/Passive Meter, which provides the digital platform for capturing what is viewed on the screen and serves as the basis for measuring all time-shifted and place-shifted viewing
* Constructing a state-of-the art worldwide technology center in Oldsmar, Florida
* Introducing electronic Local People Meters into the top 10 local markets
* Measuring Digital Video Recorder (DVR) viewing
* Measuring Video on Demand (VOD) viewing
* Securing a majority stake in Nielsen//NetRatings (Net Ratings, Inc.), the leading Internet measurement company



Soon to be launched:

HeyNielsen is an interactive and fun environment created by The Nielsen Company where you can share opinions on your favorite entertainment, such as TV, Movies, Music, and more.

Tomorrow: Understanding The Ratings

YouTube Video Challenge

Welcome to the Promote Jericho YouTube Video Challenge! This contest is open to any and all vidders who are willing and able to create a video, choosing from the following categories:

Victory/Motivational-new vids only
Summer Viewing Promotion-new vids only
Humor-new vids only
Wild Card (Vidder's choice of content/tone)-new vids only

Previously created (i.e., vids created between June 6th and June 21st. These will be judged separately.)


Contest Rules:

1. You have from now until Monday June 25th at 9PM EST to submit your entries. Any entries submitted after that time will not be included. Remember to allow time for uploading your video onto YouTube.
2. Only one enty per category, per vidder.
3. All video entries must have been made on or after June 6th.
4. When submitting your entry, please designate under which category it belongs, and the date it was created.
4. All entries are to be posted on this thread to be considered for the contest.
5. You may campaign for your vid on this thread for fan favorite status, but direct contact with the judges regarding your video (i.e., through PMs) is not allowed.
6. Have fun!

For more info please go to:
http://www.radiofreejericho.com/phpBB2/viewtopic.php?t=224