More to come. Don't have a page? It's easy to make one.
Cingramaol has created 2 pages for Sprague Grayden which will be incorporated into an upcoming website. Wonderful photos and lots of information here. Thanks for sharing C.
"I was asked to post the ideas I had expressed in the chat for promoting season 2 so people could reference them and those that could not attend could see them. So here they are. - schumi
First, there are a lot of great initiative that people are doing to promote season 2. None are any better than the rest - all have value and we need everyone's effort, no matter how large or small. I've decided to focus my personal efforts in 3 stages or waves that are simple, cheap and everyone can do if they wish.
Wave one - Online (Now)
It takes time to build serious buzz online sometimes between now and the beginning of January, we need to get Jericho back up in the internet topic searches, seek out casual fans and new fans in places other than the traditional Jericho sites, and find those that left away from the CBS board for one reason or another. The current effort to mine the CBS board for old (potentially gone) posters is a great effort in this area. And we need to find not only our lost rangers but new ones as well. If these people choose to step up and help promote the show - great - but that's not why we need them. We need them talking about the show, aware that its back, and come February tuning in. So I'm not out to hype promotion to them - just pass along basic information about Jericho's return (or what Jericho is to new fans) and hope they pass it along to their friends.
* Social Networking sites - myspace, facebook, livejournal, yahoo groups, etc... * Blogs * Diggs * Internet searches * Commenting on online articles as they begin to appear. * Help as you can tame the problems in the CBS Jericho chat room. Don't antagonize people, but also don't feed the flames of those seeking attention by causing trouble.
Obviously the online wave needs to continue through the new season - particularly in the social networking areas.
Wave two - Traditional media (right after xmas / new years)
There is already an effort to get a press release out. This is fantastic. I'm going to focus on helping individuals make contact with their local media: outreach, talking points, etc.... Most entertainment and lifestyle sections plan stories like those we want about a month in advance (leaving a few holes in the section for breaking news). Right now these editors are focused mostly on holiday stories, but as soon as the holidays are over and before the "spring" themed stories are prepped they will be looking for those local interest pieces and there we have a good opportunity.
It'd be great to get as many local stories about Jericho as possible the week and particularly the weekend before the premiere airs. These editors will be looking for the local angle. Example - the Pittsburgh paper wanted to talk to Clarke and hear Clarke's Jericho story because Clarke is from Pittsburgh. They love the local angle. Of course if there is enough copy space or time in the segment they will expand to the Jericho and Jericho Ranger story with more broad information but they want to start with the local first.
Wave three - Flyers and other direct contact with potential viewers (week and weekend before the premiere - prep time now though)
People have short attention spans these days. They probably aren't going to remember the info on a flyer more than 3-4 days.
Flyers should be simple, clear and to the point. Example: Jericho Season 2 premieres Tuesday 2/12 on CBS at 10pm
If your area only has 1 CBS station and everyone knows the station # - include it.
Include the day as well as the date. Many people will more easily remember "Tuesday" or "This Tuesday" than be bothered to figure out what day of the week 2/12 is."
Why is having a page on Facebook a good thing for Jericho?
Facebook is the second most visited website on the World Wide Web. It is surpassed only by MySpace. In June 2007 it was ranked between top 10–20 web sites, and was the number one site for photos in the United States. It's the seventh most visited site in the United States.
# Users: Over 30 million # Monthly new user average: 4 million # Daily new user average: 150,000 # Page views: Over 15 billion per month # Searches: Over 500 million per month
Facebook is like MySpace except I believe it's easier to set up. After you join you can add friends, photos, and set up networks.
1. Join
2. Same setup as MySpace. Edit your profile, add an avatar and pictures as you like, then write something on The Wall which is found on your page. It's basically a message you send out to the community.
3. You will also see a Mini-Feed on your page which displays 10 or more stories.It will show things like who your friends are, what network you've joined, etc.
4. Go to Groups and search for Jericho. You'll find a number of them including Jeff from Nutsonline. Click on Join Group and you're in. Nothing else to do.
5. If you join a group you can then go to their page, see members of the group, and click on their picture to ask them to add you as a friend. You can join many groups-not just Jericho- so we can spread the word everywhere.
#1 Free Link Exchange Directory On The Web - Link Market Have you ever tried to exchange links, swap links, or trade links? Was it hard? Use link market instead; - it is easy to use, free and very smart. It will save you hours of work.
My StumbleUpon Page
