Monday, June 2, 2008

Disconnecting Nielsen

"Today is the day. The nice folks from the Nielsen company are coming out to disconnect all their equipment. Now that our commitment is over I can tell you that we have been a Nielsen family for the last two years. This is the second time we have been a part of the Nielsen Ratings system and it’s kind of a hoot knowing that what you watch on tv influences the ratings at least somewhat. One of our technicians told us we represented 60,000 households. Wow, that’s alot of folks channel surfing.

"Even though we represented 60,000 households of viewers, Jericho was still canceled. Moonlight was still canceled. I’m not convinced my Nielsen vote helped at all there. But I watched faithfully and always made sure Devoted Spouse and I were both logged in on the remote."

"Nielsen, the fumbling audience measurement company notorious for snapping up the competition instead of building a better product for market, is doing the print industry a favor and promising not to get involved in measuring its audience. Even though its new “anywhere/anytime” initiative promised to be able to measure all media consumption, David Calhoun’s band of incompetents won’t be treading on FAS-FAX territory.

Not only that: Nielsen is looking to get out of print entirely."

1 comment:

Anonymous said...

I just ran across your blog in my Jericho search net and had to reply to this...I've also subscribed since we seem to be into a lot of the same type of shows.

It's nice to know that there were Nielsen families watching my shows since I figured Nielsen only picked people that watched American Idol and not fantasy/cult shows...sad they still got canceled but it is still nice to know someone was watching.