Saturday, March 22, 2008

Friday, March 21, 2008

CBS: You Are Dead To Me


Special Blog Announcement

Special announcement:

We are Margie and Edna. We have lived in Jericho, Kansas all our lives but we've decided it's time for us to branch out beyond our beloved town.

We'll still keep you informed of all the gossip-I mean the goings on here in town-but we're also going to talk about anything and everything else.

Please visit us at our new blog: Margie and Edna's Basement.

We do love having company.

Verizon is expanding their video-on-demand service and is including Jericho.

"FiOS TV customers can now enjoy some of their favorite programming from CBS, including "Big Brother 9," "Numb3rs," "CSI," "CSI Miami," "CSI New York," "Jericho," "NCIS" and "Survivor: Micronesia - Fans vs. Favorites." Some of this programming is already available in high definition."

This is good news for Jericho and CBS will be making money. Isn't that what CBS is all about?

Thursday, March 20, 2008

Keeping Jericho

Margie: I'm home, Edna. I was walking back from Bailey's and I saw this huge truck pull into town. The logo on the side said CBS. Who are they?

Edna: I have no idea, Margie. Maybe CBS stands for “Can’t Bring Satisfaction”? “Could Be Snoring”? “Clowns, Buffoons, and Simpletons”?

"Five Reasons To Keep Jericho

• Fans are engaged, watching episodes and embedded ads over and over.
• The online audience continues to grow, with ample consumer evangelists.
• Even with less-than-stellar ratings, the rating are better than many other shows.
• It’s a leading program among the network’s growing online inventory.
• There were notable flaws in engaging the fan base that saved show while CBS continues to get up to speed on how to best engage online fans. There is an opportunity to do it right with a third season."

Boondoggie is back.

"As I sit here tonight waiting for the second to last episode of the season, it occurred to me that the world of social networking has really changed since the last time around. The Save Jericho movement broke new ground the first time by leveraging social networks like Digg to communicate with the outside world. We even had a few of the articles on this blog hit the front page of the entertainment category on Digg because they were heavily dugg by Jericho fans. Surely, this time around they must have gained even more momentum."


Wednesday, March 19, 2008

Moonves and The Hogs

Margie: Edna, do you ever think about going somewhere else for a change? We never have traveled far from Jericho you know.

Edna: Margie, as usual, you seem to forget that I have done some pretty wonderful things. Don’t you remember that year I spent in Paris?

Margie: Edna, I know you went to Paris, Texas. So, shut up.

Edna: Margie, just you wait, you'll get what's coming to you. It'll be warm where you're going, you dried-up old witch.

"This second season was dedicated to the fans and the sad part is that even though fans were urged to get as many folks as possible watching the show, CBS forgot to mention that they should get as many Nielsen family friends to watch the show.

By online standards, the show is doing really well: Over 700,000 downloads of the first episode of season two make it one of the most downloaded shows on iTunes. Nuts, huh (uh oh.. I didn't mean that).

Yet the ratings are still not impressive enough to pay the bills and keep the studio happy. That's something I touched on in my Nielsen report a few weeks ago: That despite online generated interest, it's the TV viewing families that have the last word in the success of a series.

With the internet being the choice of more and more of the younger generation to view their entertainment, studios and advertisers need to get off their collective asses and figure something out so that the shows that viewers truly love can continue on.

Until then, the television audience will be continue to be penalized for using newer, more modern methods of enjoying their favorite shows."


Tuesday, March 18, 2008

Jericho: Approaching The Finale

Edna, our hometown just isn't the same anymore. Do you think we Rangers can keep it alive?

I truly do hope so, Margie, but I just don’t know. We’ve seen a lot of changes in the past year around here, haven’t we?

I have given up on the CBS board. I should have done it a long time ago. There would never have been a Season 2 if we'd had all these squabbles and negativity back during Nuts.

It appears to me that there's less concern about saving Jericho than there is about egos and being right. Jericho has always come first with me and it always will.

I am firm in my belief that there will be a Season 3 but, if there isn't, I am going to enjoy the heck out of these last 2 episodes.

"The problem is, unless you are Paris Hilton -- or even young people of somewhat lesser wealth -- there's not many of you there, much to the chagrin of TV marketers.

Fox network can lay claim to getting more 18-34 viewers than anyone -- but the vast majority are not upper-income TV viewers, those who make $75,000 or $100,000 a year.

Marketers -- like wireless phone, car, and entertainment companies -- would love to sell young people more expensive stuff.

No doubt, there are some rich kids who watch MTV, Comedy Central, or E! But even then, they might be what older, rich viewers are sometimes called: "light TV" viewers.

These are viewers who, because of their cash, wind up participating in better, non-TV activities -- all the stuff that money can buy for an entertaining good time.

In that regard, TV is good entertainment at a relatively cheap price -- attracting just the type of consumers TV advertisers increasingly don't want."

Monday, March 17, 2008

Jericho: No More Nuts

Here's the best idea I've heard yet and I'm in total agreement.

"Nuts were really effective in the original Save Jericho Campaign and in my opinion that is where they should stay. There are far too many ways for the use of nuts in a new campaign to be used against us. Rather, I think we should use our imaginations and come up with an original center piece for saving season 3. I think it would be best if this new approach were achievable without spending much money."

"CBS Television Stations has launched a new program to get its local news headlines onto blogs and social-media sites, the CBS division said Monday.

Called the CBS Local Ad Network, it's a way for participating region-focused blogs to pull in extra cash by embedding CBS news widgets on their sites and splitting the revenue of accompanying ads with CBS.

Bloggers can't just embed a widget and hope for profits, CBS Television Stations Digital Media Group president Jonathan Leess told CNET News.com. "There's a screening process, obviously," he said. "We have to figure out or get some visibility into what the content is on that site, and then we screen, but we have a third party (Syndigo Networks) that administers all this for us."

Sunday, March 16, 2008

CBS: Count The Baby Boomers

You'll notice the Jericho Countdown to Season 2 Finale widget in the left sidebar. Yes, less than 2 weeks to go and not a peep out of CBS.

"We are amused when visitors write to us ask what effect the boomers are having on the economy. Folks, in 2008, the economy IS the boomers! We represent the vast majority of the work force. There are 76 million of us; we ARE the economy. (That is not bragging; that is just a statistical reality.) The huge growth in the economy since the 90s was due in no small part to 76 million of us working up to our peak earning and spending years. What are we spending our money on? Other than Metallica CDs and movies aimed at 15 year-olds, whatever is being sold... we are buying it. (And, in fact, we are paying for most of those Metallica CDs and movie tickets, as well.) What kind of cars are we buying? What kind are Detroit and Japan selling? We ARE the upper end of the automobile market. What explains the explosion in the popularity of SUVs? We do. Where do we go on vacation? Everywhere. How do we get there? Every way possible."

Hey, CBS, there are a lot of baby boomers. We'll soon outnumber the 18-49 crowd so what will the networks want then

You'll be begging us to watch but we'll remember how you didn't want us.

"This age-bias shows no signs of diminishing in Hollywood. But if network programmers were really smart about gearing shows to the 50-plus crowd -- and convincing the Nielsen people and advertisers to follow along -- they'd get themselves busy right now. Baby Boomers -- the first people raised on television -- are about to turn 50, creating the biggest viewing block shift in decades.

Were all those ads marketed to Baby Boomers yesterday's news? The vaunted buying power of this group now just sheer myth? Do they overnight become inconsequential just because they don't fit into the 18-49 demographic? The most product-conscious consumers of all time won't be allowed into the exclusive TV club?

Oh, really?

Television has always been slow to reinvent itself. It hates to change its long-held views, its governing procedures -- everything. So right now, if you're 50, you're powerless. You're undesirable. You're invisible. But hang in there. In the not too distant future, you might be able to revolutionize an old dinosaur."