Nielsen Kills Moonlight Too

"Dear The Powers That Be at CBS:

Once again, you got me sucked into a drama and reward me by YANKING it off the air! Gee, didn’t you try the same approach with “Jericho”? I thought I learned my lesson after that stunt, but I guess I’m a slow learner. Forget it! You can put the best drama on next season, with the best actors and actresses, and I am NOT going to watch it. Because I know that as soon as I get involved, work my schedule around watching it, find the episodes engaging – then – it’ll get the axe."



“In the weeks leading up to this prelude to the upfront advertising marketplace, the Media Rating Council quietly met, reviewed a crucial audit of Nielsen’s so-called C3 ratings system, and opted to withhold accreditation for what will be the currency for billions of dollars in TV advertising buys.”

Confused? Allow us to explain. You know those upfront presentations all the networks are hosting to solicit ad buys for the upcoming television season? Those billion dollar deals are based on Nielsen data that hasn’t passed muster for the second year in a row.

And then it gets worse."

I am so tired of people not understanding that Jericho fans, as well as fans of many cancelled shows, do and did show up to watch on TV but it's Nielsen Ratings that refuse to count us. The networks allow this to happen and they have to know not all of us are being counted. We will lose many more great shows until Nielsen is removed from their death grip on the networks.

"CBS execs aren't using those words, of course: They love their online fans! But they're done listening to them.

This spring CBS paid attention to a noisy group of Webheads who demanded the return of "Jericho", a show that real world viewers didn't care for but which supposedly had a huge online fan base. The problem -- after CBS revived the show, the online fans didn't show up to watch the show on TV."

Nuts To Nielsen Video

Thanks to NorsU and all those who made it happen.

Supernatural Addiction

I badly want an interview with Lauren Cohan so I hope somebody reads this that can help me get one. This interview from Ducky Does TV will have to suffice for now. Where are you Lauren???
Contact me here.



"Support Supernatural this week kicked off a petition drive designed to bring in new viewers for this often under-the-radar show. How is this different from the numerous other fan campaigns that have happened in the last year? Instead of targeting The CW, the petition is asking Warner Brothers Television Group to make season one of Supernatural available for online streaming.

An interesting issue was raised in an analysis over the ratings declines. Are people still watching these shows, but they’re not watching live? Supernatural is a decent case study on how declining ratings on a struggling network don't necessarily mean that fewer people are watching the show. Look at the history of their Nielsen ratings in the first three seasons. Back in season one, with heavy promotion and buzz, Supernatural started off on The WB with 5.6 million viewers. The top-rated episode of the season was 5.8 million viewers, but somewhere in the middle of season one the show was moved to the impossible timeslot of Thursdays at 9pm from Tuesdays, and ratings at the end of that season sank to 4 million."



"On another note, I want to send out Kudos and thanks to Lauren Cohan for her work on Supernatural season 3. No matter how it turned out the lady gave it her best shot and I firmly believe that she did a very credible job in her work as Bela. To me it always appeared as if the writers were struggling to 'find Bela's voice' and to figure out what they really wanted to do with her and for that the character suffered and not because of the work that Lauren Cohan did. She took what was there and she made something of it, enough to show us something of Bela worth watching.

So thank you Lauren Cohan for the work you did, for being a part of the world of Supernatural and for taking it all in grace and style."

Nielsen, Nuts, and Moonlight

"TV ratings giant Nielsen Media Research on Tuesday hosted perhaps the strangest protest in the company's history — in fact, the first protest of any sort that company officials can recall happening.

Just more than 1,000 pounds of fresh, salted, still-in-the-shell peanuts were delivered to the loading dock of Nielsen's Oldsmar campus as part of a protest by determined fans of the now-canceled TV show "Jericho."

That's 21 50-pound canvas sacks of peanuts — $1,212 worth — all bought and paid for by "Jericho" fans who want to bring the show back to television and blame Nielsen for issuing the low ratings that CBS cited in canceling the show."


Florida Nielsen workers are furious.

*****************
Just read that Moonlight has been cancelled.




"CBS' vampire drama "Moonlight" will not rise again.

Sources confirm the fan favorite will not be renewed by the network for a second season.

CBS declined to pickup the series because it was failing to hold its "Ghost Whisperer" lead-in and declined in the ratings post-strike. Last Friday's episode garnered a 2.0 rating among adults 18 to 49.

The news will doubtlessly devastate "Moonlight" fans, which have been very passionate for the show by any standard. Recently fans organized a nationwide blood drive to rally viewer support for a renewal.

Nuts Day In Oldsmar

Update: Many thanks to ChiGal76

"Mission accomplished, Nors! Micky's truck showed up at 12:03 PM by my car's clock. There were a group of people standing outside in the loading bay looking nervous for about 20 minutes beforehand. Noon was a great time, because people were out on their lunch breaks. I parked near the loading bay. I missed the arrival of the Micky's truck because I didn't record it properly. THere were 2 HUGE bags of nuts on the back of this white panel truck with signs that said "NUTS TO NIELSEN: SAVE JERICHO" on it. If you ever want to see what 4000 lbs of peanuts look like...it's a lot, trust me. The word must have spread quickly because there were a BUNCH of Nielsen employees peeking through the sun screens to look out over the loading bay. I have videos of that and the America's Second Harvest truck arriving. I didn't see any tv cameras, but I did see newspaper photographers, but then, I escaped before the security people came out to the parking lot, lol."


Get your nuts here. There's still time.
The Nuts are coming to Oldsmar.



"On Eve Of TV Upfront, Nielsen Ratings Remain Unaccredited"

"That for the second year in a row, those billions of dollars in upfront advertising buys will be negotiated, bought and sold on the basis of somewhat shaky, and still unaccredited Nielsen TV ratings.

In the weeks leading up to this prelude to the upfront advertising marketplace, the Media Rating Council quietly met, reviewed a crucial audit of Nielsen's so-called C3 ratings system, and opted to withhold accreditation for what will be the currency for billions of dollars in TV advertising buys."


"When asked about why his network is doing so poorly in the ratings, president and chief executive officer of NBC Universal, Jeff Zucker told Television Week, "It's not just about the ratings anymore."

Just to be fair, Zucker explains that the ratings don't matter because the network is fulfilling the expectations of the advertisers. "We're in an era where - we've made a commitment to our advertisers to a schedule. Advertisers have an expectation. It's not just about the ratings anymore. It's about our relationship with our advertisers and what their expectations are."

TV Tidbits

"The CW Network has just provided us with two brand new TV spots for the upcoming season finales of Smallville and Supernatural. Both episodes will air on Thursday, May 15, with Smallville airing at 8 PM ET and Supernatural following at 9 PM ET."



Heather Salerno of Remote Access Lost Recap:

"Born premature to a teen-age mother. Dumped into an unloving foster family. Picked on in high school.

Conned into giving up a kidney to his (supposed) birth father, who tried to kill him by tossing him out an eight-story window. Stuck in a wheelchair.

Survived a plane crash. Gut shot and left for dead in a grave full of rotting corpses.

And now he’s ghost whispering in a creepy jungle cabin."


"Some simply perfect news this week: Esai Morales has been cast in the Caprica pilot/telemovie as Joseph Adama, father of William Adama (now played by Edward James Olmos).

Morales most recently played, of course, our heroic Maj. Beck on Jericho. Given the different schedule of cable and network shows, one would hope that when (not if, when) Jericho gets a Season 3, he’d be able to work out both?"