Tuesday, May 13, 2008

Nuts Day In Oldsmar

Update: Many thanks to ChiGal76

"Mission accomplished, Nors! Micky's truck showed up at 12:03 PM by my car's clock. There were a group of people standing outside in the loading bay looking nervous for about 20 minutes beforehand. Noon was a great time, because people were out on their lunch breaks. I parked near the loading bay. I missed the arrival of the Micky's truck because I didn't record it properly. THere were 2 HUGE bags of nuts on the back of this white panel truck with signs that said "NUTS TO NIELSEN: SAVE JERICHO" on it. If you ever want to see what 4000 lbs of peanuts look like...it's a lot, trust me. The word must have spread quickly because there were a BUNCH of Nielsen employees peeking through the sun screens to look out over the loading bay. I have videos of that and the America's Second Harvest truck arriving. I didn't see any tv cameras, but I did see newspaper photographers, but then, I escaped before the security people came out to the parking lot, lol."

Get your nuts here. There's still time.
The Nuts are coming to Oldsmar.

"On Eve Of TV Upfront, Nielsen Ratings Remain Unaccredited"

"That for the second year in a row, those billions of dollars in upfront advertising buys will be negotiated, bought and sold on the basis of somewhat shaky, and still unaccredited Nielsen TV ratings.

In the weeks leading up to this prelude to the upfront advertising marketplace, the Media Rating Council quietly met, reviewed a crucial audit of Nielsen's so-called C3 ratings system, and opted to withhold accreditation for what will be the currency for billions of dollars in TV advertising buys."

"When asked about why his network is doing so poorly in the ratings, president and chief executive officer of NBC Universal, Jeff Zucker told Television Week, "It's not just about the ratings anymore."

Just to be fair, Zucker explains that the ratings don't matter because the network is fulfilling the expectations of the advertisers. "We're in an era where - we've made a commitment to our advertisers to a schedule. Advertisers have an expectation. It's not just about the ratings anymore. It's about our relationship with our advertisers and what their expectations are."

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