Wednesday, July 9, 2008

Antiquated Nielsen



"Of course, earlier I touched on the dangers that television programs face in the relevance of the soon to be antiquated Nielsen system as more and more shows are DVR’d and downloaded from iTunes, as Jericho showed. After Jericho got trashed in the ratings for it’s beleaguered 2nd season, it was the most downloaded show on iTunes. The math (logic) just doesn’t add up, but the advertising dollars do, as far as network execs are concerned, and their fat paychecks are dependent on!

Despite the disparities that we, the viewers are suffering when quality content gets dumped, they say that studios are trying to get ahead of this technological deficit. (Great, then bring back Jericho and Journeyman!)

Despite putting shows online with limited advertising, the revenue from those efforts is only a small fraction of what they make. They say it’s due to the smaller internet audience, and that might be true."


7 comments:

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Mystery Man said...

this is so true. ave you noticed that some shows get more advertising than others. an example would be Fox's House as opposed to Bones. Personally, I prefer bones, and its in no danger of being cancelled (now that I've said that iwatch it get cancelled), but the disparity of advertising is ridiculous. CW does the same thing with Gossip girl over Reaper. Even ABC Family is guilty! They've shoved Life of An American Teen down our throats while barely even mentioning The Middle Man! It's ridiculous!

Nancy said...

The show used to have heart and it focused on characters. Now it’s conspiracy-based and we’re supposed to believe that a post-semi-apocolyptic USA can be rebranded in a matter.
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Nancypricella
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