"Of course, earlier I touched on the dangers that television programs face in the relevance of the soon to be antiquated Nielsen system as more and more shows are DVR’d and downloaded from iTunes, as Jericho showed. After Jericho got trashed in the ratings for it’s beleaguered 2nd season, it was the most downloaded show on iTunes. The math (logic) just doesn’t add up, but the advertising dollars do, as far as network execs are concerned, and their fat paychecks are dependent on!
Despite the disparities that we, the viewers are suffering when quality content gets dumped, they say that studios are trying to get ahead of this technological deficit. (Great, then bring back Jericho and Journeyman!)
Despite putting shows online with limited advertising, the revenue from those efforts is only a small fraction of what they make. They say it’s due to the smaller internet audience, and that might be true."