Monday, April 7, 2008

Nuts To Nielsen: Phase II

Thanks to NorsU for this information:

"Phase 2

I think we have generated enough Media buzz and interest in shelling Nielsen headquarters. I think we can start the next phase of the campaign. By changing how we are counted. I have contacted and communicated with ErinMedia’s CEO Frank Maggio one of the biggest players in the TV ratings biz. His advice was to move focus more onto major Cable companies. We should contact them and express unhappiness with current Nielsen rating system and that the cable companies give ErinAccess, TNS access to viewer data so they can count ALL actual viewers. No games – democracy- real time and actual views/votes. There are approximately 30 MILLION Cable viewers that could all be counted with modern technology. Yet antiquated Nielsen system still rules the ratings and TV Advertising currency.

Phase 3 which will roll out rather fast is getting this information to other fandoms. I think we can find a lot of other show fans upset with Nielsen. And educate them and see the info – and get this some legs. Those that are hardcore nutters - feel free to shell the cable companies but best to focus on contacting them!

Draft protest message – feel free to modify & personalize! Try & work Nuts to Nielsen in

I am tired of Nielsen deciding who is watching what show when they do not count 99.999% of viewers. I request that cable operators share their data with companies like erinMedia and TNS. I want to be counted, and would prefer playing an active part in determining the success or failure of TV programs. Nuts to Nielsen – lets start tracking all TV viewers democratically! Nuts to Nielsen! Jericho TV viewer who demands to be counted!"

Go here for more info.
"Don Ohlmeyer, the president of NBC's West Coast division, is blunt in his criticism. ''I don't trust their numbers at all,'' he said in a recent interview. ''They're trying to measure 21st-century technology with an abacus.''

Despite the recent downturn in viewership, as measured by Nielsen, the number of homes with televisions has consistently grown and is now at 97 million.

The release of the data from the crucial Feburary sweeps period has intensified the old debate over Nielsen's monopoly role as the company that counts which shows have captured which viewers. Once the Bible of television ratings, Nielsen has enraged its best customers. Most angry are the broadcast networks, who blame flaws and inconsistencies in Nielsen's system for the loss of tens of millions of dollars.

Giving new weight to their concerns, three networks have banded together for the first time to help finance an experimental ratings system that they hope will either become a full-fledged competitor to Nielsen by the end of the century, or at least force the rating company to change its methodology and answer their main complaints."

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