Monday, May 26, 2008

Nielsen Nonsense

"The burning question left hanging in the air after the cancellation of Jericho is the following: how does a show that can attract an estimated six million viewers to sit down in front of their TV sets, top the numbers on iTunes, and launch a number of unbelievably disciplined and organized fan campaigns, not get picked up for a third season.

Nielsen ratings.

Edward James Olmos summed it up nicely last year at a Battlestar Galactica convention. “Nielsen needs a hole in the head,” he said, explaining that the current ratings system excludes too many viewers to be reliable. In light of the current global business trends, that really would be the no-nonsense way of putting it.

TV networks and advertisers, however, are not quite there yet.

The main one? Networks don’t have a clue to whom they are delivering their programming anymore.

As the Accenture consumer study shows, consumers take in 70.6 hours of media per week. The catch? A traditional TV device is involved only 23 percent of the time.

Another thing that should come as no surprise is that 64 percent of viewers named commercials as their pet peeve when it comes to watching ‘live’ television."

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