Wednesday, June 25, 2008

Jennie Sword In The Basement

The lovely and talented Jennie Sword visited Margie and Edna's Basement and a great time was had by all. It's not the usual kind of interview so please check it out.

"Marketers are already scrambling to figure out how best to adjust their 30-second TV spots for viewing via the web and on iPod screens. But as the nation prepares for the big shift from analog to digital TV on Feb. 17 next year, what could be a major conundrum has opened up for advertisers who love to make use of the wider high-definition screen.

While "standard definition" -- read "old-fashioned" -- TV sets have for decades featured a 4:3 screen-size proportion, high-definition sets and the programming created for them have a much more rectangular 16:9 scope. Thus, ads crafted for high-definition broadcasts that show up on standard-definition sets could have their right and left sides digitally sliced off."

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