Sunday, January 27, 2008
Jericho: Hey Nielsen
I had high hopes for Hey Nielsen when it first arrived on the scene. It was fun and I thought it could only help Jericho. Unfortunately, my opinion has changed.
In September Rich at Copywrite Ink posted,"How can you accurately gauge fan buzz on the Internet if you are dangling “fame” in front of the people scoring the system? It adds the same kind of superficial buzz measures that are overshadowing Web metrics."
"I've been meaning to follow up with the progress being made by Hey!Nielsen since I first wrote about them in Sept.," says Rich. "And I keep putting it off because something tells me that there isn't any."
I would ask how you can accurately gauge anything when you have people abusing the system? How does Hey Nielsen rate anything accurately when some users create multiple identities and converge on one topic with the express purpose of voting down someone or some show they don't like?
There will always be people who abuse any system and it seems to be no different at Hey Nielsen. What are they doing about it and how do they adjust rankings to reflect the fact that some opinions are made by the obviously mentally challenged among us?
At this point in time I no longer use Hey Nielsen as the rankings show me nothing. It is being used by some to gain revenge or to discredit a person or show. I cannot see that it will have any usefulness to Jericho fans. I hope changes are made so abusive users can be removed quickly before their rantings are allowed to influence others and spread dissension further.
In the meantime I no longer consider this vehicle as any promotional tool I want to use. I'd rather promote where there's actually a chance of success.