Monday, April 14, 2008

Not Valuable Nielsen Ratings

" Unfortunately, when an advertiser looks at Nielsen numbers, they have to make assumptions. For instance, when they look at the demographic of 18-35 year olds, they can't tell how many are college students or high-school dropouts. They can't tell how many are lawyers and how many are dishwashers. This is a very serious flaw in the system that keeps Nielsen ratings form being overly valuable.

Many Americans, currently led by the aforementioned fans of the show Jericho, are campaigning to stop the use of Nielsen as a means of deciding whether or not a show should be canceled. The problem is that everyone is complaining about the problem, but no one is offering a solution. However, Jericho's faithful have already proven one time that Nielsen does not always show the value of an audience, and it looks like they're about to do it again."

For all Skeet Ulrich lovers.

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