Showing posts with label Tassler. Show all posts
Showing posts with label Tassler. Show all posts
Saturday, October 13, 2007
CBS: Not Taking Care of Business
Updates coming as needed. ( Update below)
I posted on the CBS message board yesterday morning. Here is my post:
Those of you who know me know that I am not one to encourage or participate in any type of dispute on this board or elsewhere. However, when I see something like this I am compelled to speak out. Look at this blog post:
http://ramrodsworld.blogspot.com/2007/10/only-certain-poster-can-post-at-blogs.html
You will see a direct link to my blog. This person attempted to spam my blog so I had to go to moderated comments. (I kept the comments which weren't posted.) The false accusations on this blog need to stop. This person needs to be seen for what they are.
I call it to your attention and you can decide for yourself. Thank you.
**********************************
I go out for a while only to come in and find my post deleted by a user named "robert_green". He appears to be a regular user and has one post dated July 6.
Here is a screenshot of robert_green's post.
Jeff Burkett - in charge of website content, etc
323 - 575 - 4380
See what he had to say here.
To read the whole story go here.
While we wait for CBS to explain why only certain people's posts are deleted here's an update.
Here is the brilliant and logical response.
Hey Nielsen will never work properly if people choose to abuse the system for manipulating the numbers. See here.
Update:
See this post:
http://ramrodsworld.blogspot.com/2007/10/only-certain-poster-can-post-at-blogs.html
See this email from the blog owner:( Oct. 9)
"what's wrong dont like the truth to be out there..figures...you will go down like the rest of them... "
Oh, I do want the truth to be out there and it will be.
Thursday, June 21, 2007
Calling Nina Tassler
In her statement announcing the return of Jericho to the CBS lineup Nina Tassler added the condition that Jericho fans had to get more viewers to watch " live."
Today, perhaps, is a good day for Ms. Tassler to read some media reports.
In May, Nielsen Media Research announced that Jericho ranked 3% higher in viewing of commercials when people watched it via DVR. Nielsen calls this the Average Commercial Minute Ratings. It seems that people who taped Jericho watched more commercials as opposed to fast-forwarding through them. Advertisers and networks are now in agreement to count viewers who watch a taped show within 72 hours of its' first airing. Yahoo News reported today that this "live-plus-three" will be involved in many ad buys this year.
According to yesterday's NY Times, the deals being made this week in what is called the upfront market include advertising on network Web sites where fans of programs like “Jericho” can watch episodes they missed on TV. Now, before you get too excited, remember you still count only if you're a Nielsen family. Just because you DVR the show or watch it online doesn't mean a thing.
In years past upfront agreements were based on live viewership of shows. These new changes include the shift to commercial ratings from program ratings, which advertisers wanted and measuring of viewership based on “live plus three” — counting live viewership along with three days’ worth of playback of recorded programs which the networks wanted.
While I find this news encouraging I am still concerned about the fact that all viewers aren't counted. There are still so many of us who aren't Nielsen families. Now if the new Hey Nielsen allows us all to let the networks know we're here and if the networks will use that information I'll be happier. In the meantime, Ms. Tassler, could you tell us, again, why we should be watching "live" when you don't plan to count us?
http://www.nytimes.com/2007/06/20/business/media/20adco.html?_r=1&ref=business&oref=slogin
Today, perhaps, is a good day for Ms. Tassler to read some media reports.
In May, Nielsen Media Research announced that Jericho ranked 3% higher in viewing of commercials when people watched it via DVR. Nielsen calls this the Average Commercial Minute Ratings. It seems that people who taped Jericho watched more commercials as opposed to fast-forwarding through them. Advertisers and networks are now in agreement to count viewers who watch a taped show within 72 hours of its' first airing. Yahoo News reported today that this "live-plus-three" will be involved in many ad buys this year.
According to yesterday's NY Times, the deals being made this week in what is called the upfront market include advertising on network Web sites where fans of programs like “Jericho” can watch episodes they missed on TV. Now, before you get too excited, remember you still count only if you're a Nielsen family. Just because you DVR the show or watch it online doesn't mean a thing.
In years past upfront agreements were based on live viewership of shows. These new changes include the shift to commercial ratings from program ratings, which advertisers wanted and measuring of viewership based on “live plus three” — counting live viewership along with three days’ worth of playback of recorded programs which the networks wanted.
While I find this news encouraging I am still concerned about the fact that all viewers aren't counted. There are still so many of us who aren't Nielsen families. Now if the new Hey Nielsen allows us all to let the networks know we're here and if the networks will use that information I'll be happier. In the meantime, Ms. Tassler, could you tell us, again, why we should be watching "live" when you don't plan to count us?
http://www.nytimes.com/2007/06/20/business/media/20adco.html?_r=1&ref=business&oref=slogin
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