Tuesday, October 23, 2007

Fan Campaigns: Firefly

Firefly premiered in the United States and Canada on the FOX network on September 20, 2002. It was cancelled after only eleven of the fourteen produced episodes were aired. Despite the series' relatively short life span, it received strong sales when it was released on DVD, and has impressive fan support campaigns.

I recently talked to Rivergirl who has been a Sci Fi fan since the 1960's. That's part of the reason she was attracted to Firefly. Plus, she loves Westerns. She has been a Firefly fan since the series premiered on Fox.

Five hundred years in the future, a renegade crew aboard a small, mobile, spacecraft tries to survive as they travel the unknown parts of the galaxy and evade warring factions as well as authority agents out to get them.

Rivergirl's favorite episode is Out of Gas. In that episode, a bleeding, dying Mal Reynolds tries desperately to get to Serenity's engine to install a part. As he struggles, alone, through the abandoned ship, he alternately recalls how he got here, and how his crew was assembled….

Favorite character? Rivergirl says, "When the show aired I just thought it was a great ensemble family--still is of course but when I got on line and saw vids of Nathan at cons--well I love my captain."
Nathan Fillion portrays Captain Mal.

Why the name Browncoats? According to Rivergirl the fans call themselves Browncoats because Mal wore a brown coat in the army.

Captain Malcom 'Mal' Reynolds is a former galactic war veteran who is the captain of the transport ship "Serenity"

The New England fan group includes Rivergirl who told me about some of the group's activities. She told me, "Of course we do the charity screening every year--but we have monthly shindigs-museum visits -movie night etc."

I was curious as to why Firefly fans are so enthusiastic and Rivergirl replied, "Seems from day one the cast and crew were enthusiastic about US--"
That applies to all us Jericho Rangers too.

This appears to be a well organized group of fans. Rivergirl agrees. If you have any doubts just check their message board here.

I'm not a Firefly fan but this board and these people want me want to be one.

I asked Rivergirl how much time she you spends promoting Firefly?

"Personally not a lot though I have donated dvds to my libary-my local fire station.-to drives to send to the troops I leave bookmarks or "guerrilla marketing posters" on the subway."

Stay tuned for more Firefly coming soon. Many thanks to Rivergirl for taking time to talk about Firefly.


maybei said...

I've never watched Firefly but have heard so much about it lately, I am going to give it a try.

erika said...

Firefly is wonderful! I got interested once the movie, Serenity, came out. A great example of a passionate and relatively successful fan base.

Anonymous said...

Briarpatch here. I have an online friend who loves Firefly and just the fact that she likes it caused me to put the Complete DVD Series and the movie Serenity on my Amazon.com wish list. I think it probably is worth checking out. Love the term "gorilla marketing"! That is what we need to do, gorilla marketing.