Thursday, February 28, 2008
Jericho Ratings Improve
Jericho Ratings for Feb. 26:
"At 10:00 PM, JERICHO was second in households (4.3/07), viewers (6.90m), adults 25-54 (2.9/07) and adults 18-49 (2.2/06). Compared to last week, JERICHO was up +13% in households (from 3.8/06), +16% in adults 25-54 (from 2.5/06), +10% in adults 18-49 (from 2.0/05) and added +1.04m viewers (from 5.86m, +18%)."
Would you allow Nielsen to invade your privacy so they can learn everything about you? I'm not talking about just TV either. Keep reading.
"The central message here is that Nielsen, which would just love to know what TV shows you watch, which websites you visit, which books you read, which video games you play, and which brand of bread you eat, is running into iron walls as it tries to combine all of its audience analytics systems. Homes that are part of Nielsen’s television audience panel don’t want the company snooping in on its Internet browsing. Suddenly, privacy matters!
But that’s not keeping Nielsen from moving ahead with A2/M2, or “Anytime Anywhere Media Measurement,” which aims to measure the media a person is consuming anywhere, anytime. If that sounds a little Big Brother circa 2083, it is. It’s also nearly as impossible as it sounds.
Despite increasing competition, clients, like ad agencies and TV networks, have faith in Nielsen. But only because Nielsen is the biggest game in town, and not because its methodology and initiatives make any sense."
"The intimate media habits of the fickle public won't be a secret anymore. Nielsen announced yesterday that it will use paid human "shadows" to monitor plugged-in Americans during every waking moment, with information updated as often as every 10 seconds.
The television-ratings company calls the $3.5 million project both "landmark" and "groundbreaking," and has enlisted the help of academics and marketing mavens alike to mine the information. No bit of data is considered trivial."