Friday, March 14, 2008
CBS: Digital Ads
"Unlike Disney (DIS) and NBC U (GE) -- both of which have boasted $1 billion in annual revenue derived from digital -- CBS has made no such claims. But CEO Les Moonves said CBS sold $200 million in digital ads in 2007, and that figure would grow 30% to 40% over the next few years."
Blackjack Fairgrounds: The fifth Jericho blog carnival
"The CBS chief was defensive about the network’s older viewers, chastising rival networks for favoring the 18-year-old consumer over the 50-year-old. He derisively noted seeing a reference to “upscale” 18- to 34-year-olds: “The only 18-34 upscale people I know are my children, and they come to me when they want to buy a car … It’s a bullshit demographic.”
Similarly, Moonves said the notion that the older demo was set in its ways in terms of purchases was “a great old wives’ tale. We think the boomer is still where the money is and where we want to go.”