Saturday, October 20, 2007
Jericho: Mending Fences
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From Rich of Copywrite Ink:
"Combined, Veronica Mars fans have easily redeemed themselves since the Buddy TV story in June told them to turn to Jericho fans for help. Nowadays, it almost seems to be the other way around.
The difference isn’t in the fans; it’s in network communication. Jericho fans are still mending fences after fan fallouts caused by some who lobbied Nina Tassler’s message, which implied that CBS fans might save the show if they simply “hung out” on the CBS message boards. While most fans are friendly, visiting the kitchen tends to drive more people away over disputes than it can keep.
For Jericho, the best ideas continue to be those away from the network (it’s about time). Next week, I’ll be looking for them to see if we can find some kind of sum up and solidarity."
" The partnership concept as originally proposed by CBS never materialized. I've been thinking about this at great length.
It seems to me that Jericho fans need CBS to commit to airtime, which would give Jericho fans time to promote it and add the call to action that currently lacks (other than the DVD sales).
Then, a serious effort to promote the show offline (online seems covered) needs to follow. The come home to Jericho message, not to offend anyone, doesn't resonate with non-viewers. (I offered to develop a message once, and was told it was too late.)
Also, just as a point of clarity, Veronica Mars fans don't really have a choice but to go it alone. As it turns out, it seems to have worked out better for them."
Another Rich comment:
"Just a few more words to clarify:
Jericho would have made top 10-15 broadcasted shows, during the week that ended Oct. 8. So maybe it is time to come clean on why it was cancelled in the first place.
Entertainment Weekly arrived today. Four television shows made the top 20 DVD sales, ending the week of Oct. 8. None of them was Jericho (1408 made the list; it was released on Oct. 2). Will it be there next week? How about the week after?
So maybe each fan can ask themselves: what did you do when the DVD went on sale? Cheer about it on the CBS message boards? Complain there was no advertising? Buy a DVD? Tell your family to buy DVDs? Tell your neighbors to buy DVDs? Rent an airplane banner? Are you ready to change your behavior?
This is a rhetorical question. I know some of you did boatloads. :) I know some are doing even more, which is why I'll be summing what the various fan factions is doing. Its also a fine lesson for Veronica Mars fans."