"Viewers use creative ways such as sending Rice-A-Roni.to push the networks to save favorite shows. Journeyman campaign is covered as are the Jericho and Veronica Mars campaigns. Will the Journeyman campaign work? Email the reporter, Lacey Rose, to let her know what you think: lrose@forbes.net"
Video includes Jericho and Nutsonline.
"Terminator and Jericho--Science Fiction as a Preparedness Motivational Tool"
"The strike has now officially impacted the major talent agencies and management companies.
ICM invoked force majeure late Wednesday on as many as five agents in the motion picture group. In addition, the percentery instituted a series of pay cuts for agents and executives making six-figure salaries. The percentages range to a high of 30% for agents making the most money and service clients in areas that have been debilitated by the writers strike."
**I have been blogging Jericho for 7 days a week since May. It's time to take a break and I've chosen Sundays as my day off. Thank you all for understanding. Be back Monday.
"Whether or not you watched Veronica Mars while it was on television, you should know that this was one series that was full of surprises and mystery.
One of the many surprises lies in the fact that this was actually a very smart and engaging series."
Veronica Mars' fans would certainly agree. Here's the final installment of my interview with four of them.
6. What do Veronica Mars fans want now? A movie?
"Every Veronica Mars fan still desperately wants a 4th season", says Sarah V. "Most however, have accepted that won't happen; and so we are hoping for a movie. A movie would be the next best thing! Although I think generally vm fans feel, that it will either happen, or it won't; but that their getting involved won't help -- which isn't true! Fans also want syndication, and some think Comic books are cool. We basically just want Veronica Mars to continue on in ANY way! But I think for the most part VM Fans just want to be heard. We're not satisfied with how the show was dealt with, we think it was too good to have ended; and we want the world to know just how much we love and miss it!"
Tami says, "We want to be treated with respect, not the way the CW treated us. We want a movie, preferably a trilogy of movies, we want syndication and we are also aiming for complete re-instatement."
"Absolutely! The movie is our goal, but also a fourth season, even if it it unlikely", says Sara P.
Rachel says,"I would love the show back or a direct to dvd season. But I don't see that as possible since cast and crew all have new jobs. So the next best thing would be a movie."
7. What happened with the Mars Bars campaign?
"We didn't think that they were really going to cancel VM, so we got started late. we were not able to stick with only "mars bars" since they are no long made in the states and are not readily available. we bought most of the available ones in the states",says Rachel
Sara P. says,"Apparently, we were late... The bars and marshmellow shipment was huge...but late. But it was great, even Rob mentioned our shipment."
"The Mars Bars Campaign was not as successful as it should have been, we started too late due to the fact the Cw did not give us a clear answer on whether Veronica mars was cancelled. No -one was around to film the delivery unlike the Jericho "nuts" campaign which appeared on you tube. We managed to raise an awfull lot of money for Candy Bars in a week. If we could of started earlier and had longer for our campaign, The Truckload of Candy may have made a difference to the outcome, due to the physical evidence of Veronicas Overwhelming Loyal Fan Base and the realisation we do not give up without one hell of a fight, as we are still proving with our continuing efforts",says Tami.
8. What are your feelings about Nielsen ratings?
"I'm not an expert on how the Neilsen Rating work; but I can tell you I think they should definitely find a better way to calculate ratings!! From what I've heard it seems they're are a lot of problems with their ratings system, and changes should be made to make it more accurate!",says Sarah V.
Tami says,"Not a reliable source for ratings. Who gets these nielson boxes? There isn't that many around. What if the new viewers that we get on board don't have nielson boxes? They won't be counted of course. Hardly Fair, especially in this day of fancy high tech wizardry. How do you count all the people at a Veronica Mars Viewing party? If there is 10 people in that room and they don't have a box? They don't count. Nielson is outdated."
9. Do you think HeyNielsen and the new Nielsen iFamily will help TV viewers?
"I think it will only be accurate when it is part of your tv and can take readings from "everybody"!!!!",says Rachel.
10. What's next for Veronica Mars fans?
Sarah V.:
"Veronica Mars fans will always continue to support there beloved show, that's for sure! We are in this for the long haul! Considering how long it could take before a movie ever happens; we will remain dedicated and in support of the show we love, for as long as it takes! You can't forget a show as unforgettable as Veronica Mars, so we could never give up; and we could never forget!"
Tami:
"We will continue to grow our campaign, getting more fans to sign on to the forums and participate in the campaigns we run. We will strive for a movie, syndication and re-instatement. we will also support the cast in any other ventures they embark on. We will continue to have fun and make friends and strive for Victory. Veronica Mars fans never give up , after all Veronica wouldn't."
Sara P.:
"We'll support the cast and crew letting them know we'll do everything to have more Mars but also supporting them in their new projects."
Rachel:
"Hopefully enjoying VM in movie form. We just keep plugging away at our campaigns."
"Fans of Veronica Mars, the critically acclaimed teen drama/mystery neo-noir series starring Kristen Bell, demonstrate that they are not to be underestimated in their efforts to encourage Warner Bros. to syndicate the show and prove the power of this fan base is strong enough to support a movie despite the cancellation of the series. In their efforts as consumer marketers, they have developed action points that are reminiscent of a communication plan while remaining courteous and supportive of Bell and series creator Rob Thomas. Unencumbered by the rules of communication, Veronica Mars fans are working to prove consumer marketing works."
I'm a great admirer of these fans, their hard work, and their ability to pull everyone together in their team efforts. Here's how they explain the passion that is Veronica Mars.
1. Why did you get involved in the campaign to save Veronica Mars?
"I really love the show, and I simply found myself involved because I wanted more :) Then I met these beautiful people, these "fighters" and their enthusiasm was contagious," says Sara P.
Sarah V. adds,"I've been involved in campaigning for Veronica Mars since the day I first discovered the show. I quickly became beyond passionate about it, however noticed it seemed that nobody else had ever heard of it. When I looked in to how the show was doing; not surprisingly, it wasn't doing well. Since then I've joined and participated in every campaign/project there has been to help Save Veronica Mars.
After VM was canceled however, my objective changed. I wasn't just campaigning for a really great show like Veronica Mars anymore. I was campaigning for there to be good, positive, intelligent television on the air, for networks to listen to their viewers, for rating systems to be changed, and to make a point about the power of fans. It seemed however like all campaign efforts had ended; so I was thrilled when I found Neptune Rising. A group of dedicated fans, who like myself, refused to give up campaigning!! I like that NR has specific goals, and everyone is working together to accomplish them. No matter what we achieve I know we'll be successful; because just standing up for what we feel is success enough."
"Because it is an unusual show, it is great and empowers women to stand up for themselves," says Rachel.
Finally, Tami says,"No other show has captivated my interest or been worth trying to campaign to save."
2. What makes this show special?
"The passion fans have for Veronica Mars, shows just how special it truly is. I think what's most special about Veronica Mars, is that it has an unremarkable power to reach within it's viewers; and make them care deeply about it's story and it's characters," says Sarah V.
According to Tami,"The chemistry the lead actors have is phenomenal, add to that an amazingly witty , razor sharp intelligent script and you get a fireball of a show."
"Veronica Mars is a young and strong woman. She can represent a model young girls can look at (instead of the pussycat dolls!!). The relation between her and her dad is so special too, i think the scenes they have together are one of the best part of the show.
And then there's the mystery and the chemistry between Veronica and Logan... This show is special in so many ways!", says Sara P.
3. How did the campaign start?
"It started by sending movie posters and/or movie tickets to Warner Bros. then DVD pre-order promoting. to the creation of Neptune Rising. we have weekly Veronica Mars Days (every Tuesday) and we work on different tasks each week," says Rachel.
"Our campaign, as Neptune Rising, started on the CW boards, after the Bars for mars campaign. People were so upset about cancellation, we thought we had to find a way to fight, united, to get our show back and to let the networks know they couldn't treat viewers like that," says Sara P.
4. How do you keep morale high?
"A lot of encouragement and patts on the back," says Tami. "We are lucky enough to have on the campaign the most optimistic, enthusiastic campaigners, who do a fantastic job of building up momentum again if morale starts to falter."
"As a group",says Sarah V.., we realize the importance of keeping morale high. We do this by concentrating on all the things we've achieved, no matter how little. As well as by just having fun with our campaign! My pure love for the show motivates, excites, and keeps me positive. I try my best to impart these feelings onto other fans/members. While each member also does their part in keeping things positive and up beat!"
"Sometimes", says Sara P.," it's not easy but everyday we find a joke (see on our forum :) ), a new video about the show (on our NR youtube profile) or a new fanart that reminds us how cool our show is and how we want it back. It's a good way to keep morale up."
5. Are you promoting DVD sales? How's that going?
"We have been promoting dvd sales all along, but have started to pick up pace now that the Season 3 DVD's are out. We are updating fans daily on what the DVD's are ranked at Amazon, and when we are ranked at no 1, we all rejoice", says Tami.
Sarah V. says, "We've just begin our major promotion for the DVD Sales. Season 3 has just come out today (Oct 23rd) and we're excited to see how DVD Sales are this week. The sales being high are really important to us! We'll be really promoting buying boxsets through 'til christmas. We can only hope fans get out there and buy their copies!"
Sara P. says. "Yes we are! Especially on our myspace page. We'll see how it's going this week when the dvd will be out."
In the wealthy, seaside community of Neptune, California, the rich and powerful make the rules. Unfortunately for them, there's Veronica Mars, a smart, fearless 17-year-old apprentice private investigator dedicated to solving the town's toughest mysteries. Veronica used to be one of the popular girls, but it all came crumbling down around her after her best friend, Lilly, was murdered.
On May 9, 2006, the group hired a plane to fly between the UPN offices in Los Angeles and the future site of The CW headquarters in Burbank, pulling a banner that read "RENEW VERONICA MARS! CW 2006!" to get the attention of network executives, the press, and anyone else in the Los Angeles area. They had previously sent future CW executives, those in charge at the new network's parent companies, and influential people in the entertainment media care packages including binoculars, information regarding the plane's flight plan, and Veronica Mars-inspired gifts.
On June 11, 2007 Michael Ausiello broke the news that Veronica Mars had been officially cancelled by the CW.
Veronica Mars has attracted a loyal and devoted fanbase that includes internet communities.
***************** What do fans want? Why are they still working so hard?
"So what do we want to do???? It's simple. We want the conclusion that Rob Thomas intended. Maybe he does want Veronica to be left slinking off into the rain with nothing in her life certain and everything in the world against her - that would be very noir. BUT - we all know that The Bitch is Back was not the ending that RT or the fans wanted. So, the new webmasters want to provide unflagging persistence in the fight to get The Veronica Mars Movie made and released on the very appropriate date of 9.09.09."
***************** I became more interested in the fandom when Rich of Copywrite Ink wrote:
"Collectively, while the outcome is anybody’s guess, Veronica Mars fans have a lot working in their favor. Here is a hot list of things they are doing right:
• They have established a centralized group that remains largely positive. • They have designated smaller groups, each focusing on slightly different promotional efforts or social networks with informal leaders to provide direction. • They welcome new Web masters and encourage them to promote specific goals. • They have established clearly defined primary goals: engage existing fans (some who have become active supporters) and find new fans (loaning personal DVD sets when they have to) with the focus on supporting a movie. • They have established secondary goals such as encouraging Warner Brothers to put the show into syndication and promoting DVD sales. • They have a consistent message. Each participant responded separately, but they all had very similar answers. Their message sticks. • They have remained courteous and supportive of the cast and crew, even going so far as to promote other ventures. • They have remained courteous and supportive of each other and have fun."
"Combined, Veronica Mars fans have easily redeemed themselves since the Buddy TV story in June told them to turn to Jericho fans for help. Nowadays, it almost seems to be the other way around.
The difference isn’t in the fans; it’s in network communication. Jericho fans are still mending fences after fan fallouts caused by some who lobbied Nina Tassler’s message, which implied that CBS fans might save the show if they simply “hung out” on the CBS message boards. While most fans are friendly, visiting the kitchen tends to drive more people away over disputes than it can keep.
For Jericho, the best ideas continue to be those away from the network (it’s about time). Next week, I’ll be looking for them to see if we can find some kind of sum up and solidarity."
Rich comments:
" The partnership concept as originally proposed by CBS never materialized. I've been thinking about this at great length.
It seems to me that Jericho fans need CBS to commit to airtime, which would give Jericho fans time to promote it and add the call to action that currently lacks (other than the DVD sales).
Then, a serious effort to promote the show offline (online seems covered) needs to follow. The come home to Jericho message, not to offend anyone, doesn't resonate with non-viewers. (I offered to develop a message once, and was told it was too late.)
Also, just as a point of clarity, Veronica Mars fans don't really have a choice but to go it alone. As it turns out, it seems to have worked out better for them."
Another Rich comment:
"Just a few more words to clarify:
For CBS: Jericho would have made top 10-15 broadcasted shows, during the week that ended Oct. 8. So maybe it is time to come clean on why it was cancelled in the first place.
For Fans: Entertainment Weekly arrived today. Four television shows made the top 20 DVD sales, ending the week of Oct. 8. None of them was Jericho (1408 made the list; it was released on Oct. 2). Will it be there next week? How about the week after?
So maybe each fan can ask themselves: what did you do when the DVD went on sale? Cheer about it on the CBS message boards? Complain there was no advertising? Buy a DVD? Tell your family to buy DVDs? Tell your neighbors to buy DVDs? Rent an airplane banner? Are you ready to change your behavior?
This is a rhetorical question. I know some of you did boatloads. :) I know some are doing even more, which is why I'll be summing what the various fan factions is doing. Its also a fine lesson for Veronica Mars fans."
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