Jericho: New Media

So much information and only one blog so I will condense some of these for you.
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The Hollywood Reporter says ratings for the NCAA men's basketball tournament
weren't great for CBS but the hours of video and audio streamed were up. Just like we saw with Jericho. Hot online does not necessarily mean great TV ratings.
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Amy of RemoteAccess has written a very moving post about Jericho. Her comments on Nielsen ratings are on target and we all know they aren't worth anything these days as more people watch online.

"Look, I’m in newspapers, says Amy. "The same “new media” that’s affecting television is affecting papers. We’re adapting, changing and trying to figure it all out. Sometimes, frankly, it’s scary. It’s a whole new way of doing business. But it’s necessary, because the consumers are changing their habits and if we don’t follow, we’re going to get left behind.

CBS could have become an industry leader in figuring out how to capitalize on the new media."



USA Today reports that advertisers and marketers will be making large investments in out-of-home media platforms. Why is this?

Maybe somebody is realizing what Jericho fans have said all along: we don't just watch TV anymore. Busy people with busy lives watch TV when and where they want and not where networks tell us.
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Jericho photos from the Finale.

Jericho: The Last Ordinary Day

Rich of Copywrite Ink has tackled the tough Jericho issues in his most recent post.He discusses one issue which has made me angry and that is all the articles that continue to appear which blame the fans for Jericho's cancellation.

"If Jericho the fan base was inept,says Rich, "it was only because their indecision was nurtured by the network with mixed messages and a few fans who grossly misinterpreted them."

Rich goes on to discuss where fans erred;insisting everyone stay on the CBS board, attacking dissenters, and more. He also points out where CBS was lacking and something they did right.

I'd like to add a thought to Rich's comments. I believe CBS could have done a better job communicating with the fans. Besides using the message board, they could have used Jericho bloggers who were here and willing to work with them. CBS could have developed social media relations programs such as those used by Ford and others.

CBS wanted the fans to do the marketing and find new viewers. Their marketing efforts seemed mainly focused on those who were already fans. CBS set us up to fail and I do not believe they ever intended to give us more than 7 episodes.

How does Rich close the Jericho case study? Find out for yourself by reading his entire post. No Jericho fan should miss it.

Jericho will never die.

Monster Changes

JerichoMonster will now be a blog which documents the wildfire spread of new media.

It will cover a variety of shows, fan blogs, networking, forums, media companies, and viral marketing. JerichoMonster at heart started out as a blog about one television show, but it has evolved over time and will now focus on such vital issues as the nature of fandoms, fan campaigns, the phenomenon of canceled (and resurrected) TV shows, and so much more.

Jericho news and information will continue to be dispensed here although not on a daily basis.

The JerichoMonster is a perfect metaphor because Jericho helped both to create and then let this monster loose. I am not just doing a TV blog, I am doing a future of TV blog. NOW.
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Jericho was cancelled due to poor Nielsen ratings. Which show will be next? If you don't have a Nielsen box then you don't count as a viewer. It's time to force changes with the networks and Nielsen Media.

We can all work together to be more focused on disrupting the ratings. No campaign is safe and may not have any effect on the networks unless the current situation is changed.

If you're interested in helping your campaign, please go here.