Tuesday, March 25, 2008
Jericho: The Last Ordinary Day
Rich of Copywrite Ink has tackled the tough Jericho issues in his most recent post.He discusses one issue which has made me angry and that is all the articles that continue to appear which blame the fans for Jericho's cancellation.
"If Jericho the fan base was inept,says Rich, "it was only because their indecision was nurtured by the network with mixed messages and a few fans who grossly misinterpreted them."
Rich goes on to discuss where fans erred;insisting everyone stay on the CBS board, attacking dissenters, and more. He also points out where CBS was lacking and something they did right.
I'd like to add a thought to Rich's comments. I believe CBS could have done a better job communicating with the fans. Besides using the message board, they could have used Jericho bloggers who were here and willing to work with them. CBS could have developed social media relations programs such as those used by Ford and others.
CBS wanted the fans to do the marketing and find new viewers. Their marketing efforts seemed mainly focused on those who were already fans. CBS set us up to fail and I do not believe they ever intended to give us more than 7 episodes.
How does Rich close the Jericho case study? Find out for yourself by reading his entire post. No Jericho fan should miss it.
Jericho will never die.