Thursday, March 27, 2008

Jericho: New Media



So much information and only one blog so I will condense some of these for you.
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The Hollywood Reporter says ratings for the NCAA men's basketball tournament
weren't great for CBS but the hours of video and audio streamed were up. Just like we saw with Jericho. Hot online does not necessarily mean great TV ratings.
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Amy of RemoteAccess has written a very moving post about Jericho. Her comments on Nielsen ratings are on target and we all know they aren't worth anything these days as more people watch online.

"Look, I’m in newspapers, says Amy. "The same “new media” that’s affecting television is affecting papers. We’re adapting, changing and trying to figure it all out. Sometimes, frankly, it’s scary. It’s a whole new way of doing business. But it’s necessary, because the consumers are changing their habits and if we don’t follow, we’re going to get left behind.

CBS could have become an industry leader in figuring out how to capitalize on the new media."



USA Today reports that advertisers and marketers will be making large investments in out-of-home media platforms. Why is this?

Maybe somebody is realizing what Jericho fans have said all along: we don't just watch TV anymore. Busy people with busy lives watch TV when and where they want and not where networks tell us.
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Jericho photos from the Finale.



2 comments:

Penny Ronning said...

Hi Jane,

You left a nice comment on my blog. I wanted to thank you, but don't know how to reach you other than leave a comment back for you! Here is my "resume" so to speak. If I can be of help in a team effort to continue the fight for Jericho, please let me know. Thank you to you and everyone who worked tirelessly to bring Jericho back for a short season 2.
www.linkedin.com/in/pennyronning

~ Penny

Jericho Returns said...

Thank you, Penny. I love your blog. I joined you at Linkedin and hope to talk to you very soon.