Sunday, December 30, 2007

Jericho Rewind: Copywrite Ink

"This piece would have been better served as seven posts, but since my blog is more about business communication than fandom, I felt it would best serve me to fast-track some solutions for Jericho fans and CBS with seven points and hopefully turn the largest show cancellation protest into the beginnings of a long-running series with more mileage than anyone imagined, fans included.

Those are my seven tips for saving Jericho for the long haul, which pre-assumes that the two drivers currently driving the bus will listen to reason. For the fans, it pre-assumes you can get past the “nut war” and move forward without fractioning, be more courteous in discussing which characters are most expendable (after the actors were so good to give you shout outs), and take care NOT to employ a flag that characters of Jericho would be appalled to see as a fan logo. For CBS et al, it pre-assumes you can get past being short-sighted to realize you actually have an asset with tremendous potential, capitalize on unlimited non-television spin-offs (books, film shorts, games, etc.) that touch on relevant issues today, and give the fans an immersive world that they can play with so you can focus on the show."

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