Wednesday, January 23, 2008
Jericho Comes To Sci-Fi
"One night before CBS starts the second season of Jericho, Sci-Fi begins repeats of the first season. There will be four episodes beginning at 7pm Eastern, taking the place of the usual Star Trek: Enterprise showings. The following week, Enterprise cuts back to three episodes, and Jericho will air one episode at 10pm."
"Even as their supply of new programs dwindles during the months-long writers' strike, major TV networks continue to try to capture online viewers.
Streaming free full-length episodes on their own websites was just the beginning. Episodes from ABC, CBS, Fox and NBC are showing up on an assortment of sites, from big destinations such as AOL to newcomers Veoh and MeeVee.
Signs are that time spent watching video — not just snacks à la YouTube, but full episodes — is increasing. The number of broadband users who watched full shows online weekly doubled in 2007 from 8% to 16%, says market research firm Horowitz Associates.
Embracing the Web is "an acknowledgement that this is real (and networks) have a business model and can monetize it and make it part of their growth," Howard Horowitz says.
By giving consumers online access, networks have learned they can reinforce viewer devotion. "This is mostly driven by TV audiences who missed (an episode) and want to watch it on their computer," says Shelly Palmer, author of Television Disrupted: The Transition From Network to Networked TV. "I don't think NBC or ABC is caring where you watch as long as they can count on you."