Sunday, March 30, 2008
Nuts To Nielsen
Interesting reports are out about Nielsen's latest flub. Seems they've had to admit they have understated household coverage estimates, and overstated the coverage area for about 20 local TV stations which they won't name. Naturally.
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Thank you, NorsU, for this information.
Nuts To Nielsen
Send them here:
Shipping to:
The Nielsen Company
770 Broadway
New York, NY 10003-9595
United States
phone: +1 646 654 5000
IR Contact
David Berger: +1 646 654 5057
david.berger@nielsen.com
Tell them:
HEY NIELSEN, COUNT THIS!
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2 comments:
Freakin Nielsen!! They've been screwing with the numbers since October?
Sheesh.....
I'm with you, Erika. This Nielsen monopoly has gone too far.
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