Tuesday, April 1, 2008
I recently posted about a report which stated that Nielsen had, once again, made a big error in their reporting.
According to MediaPost, "Nielsen also says it can’t keep up with the many new networks on satellite distributors: “Given the rapid growth and the increase in the number of packages and channels available, this process no longer provides the necessary level of reliability to accurately define household channel receivability.”
What? Nielsen admits they can't keep up? Is this supposed to make us trust them? How can they count Internet viewers when they can't even do it right for TV?
Read the entire article here.
I look back at all the things, besides send nuts, during our first campaign and I find it amazing that some think fans can't do more than one thing at a time. Nobody said Nuts To Nielsen would save Jericho; it's just part of the big picture.
And, remember, the Nuts To Nielsen campaign may include everyone. It's not just for Jericho fans. Your show could be canceled next.
Send them here:
The Nielsen Company
New York, NY 10003-9595
phone: +1 646 654 5000
David Berger: +1 646 654 5057
HEY NIELSEN, COUNT THIS!